André BOTO

April 23, 2014 Featured Ambassador

How did you start your career in photography?
My career in photography began in an unexpected and probably early way, because of a project named “Surrealism”.
After finishing my training at Oficina da Imagem, I had the opportunity to exhibit the project at Salão de Expositores of AFP (now APPImagem) and the success/impact of the project was so big, that I started my activity to be able to “practice” and I began gaining a few distinctions with the project.
I then obtained the QEP – Qualified European Photographer in illustrative photography, a Master QEP, European Photographer of the Year of 2008 by FEP, sme gold and silver medals in this competition with some images from my “Surrealism” project. From then on, with the confidence I’ve gained and the promotion dedicated to my work, some opportunities arose and I never let go of photograpy.

How would you define your photography style?
It’s not easy to an author to define himself or define his style. I’m used to search the unexpected, running away from the obvious, the optical illusion, the dream, the surreal/unreal. I want to make people think and question the images I create.
This is what captivates me in my favourite authors (Escher, Magritte e Dalí) and on the research I make. Hence my work is the reflexion of that also.
I have a personal style, based on ideas/concepts which invade my thoughts before I go to the field and photograph. I can say that my photography genre is a mix of conceptual and commercial, normally with a lot of digital manipulation in Photoshop, but sometimes without any manipulation at all.

Which are the biggest challenges you face in your profession?
I think the biggest challenge is when a client asks for a certain job and only gives us a general topic and tells us “you have total freedom, but we want to be surprised!”
On one hand, to have creative freedom is the goal of every photographer. On another hand, although it is a vote of confidence, it is also an enormous and interesting challenge with extra responsibility.

Which resources do you use to keep up to date?
Research is very important, not only to be aware of what’s out there on the market, but also to discover our own path.
Everyday I see images on websites or on Facebook. Facebook is where I get to know today’s novelties, it is an important tool for my work today. I do most of my research online, that is how I keep up and stay connected with the world.

What is your best advice for new photographers?
The best advice I can give to those who are starting now is to believe in their dreams and projects. Pairing that with tha passion for photography (which is key), I believe there are no boundaries any more.
It can be a slow and complex process in the begginning, but I believe these are the main ingredients for us to conquer our own space.

Why did you choose to work with Koy Lab?
I chose Koy Lab because it is an excellent laboratory, whose products have super quality and also because they are a reference in this market. If you want to be on top, you need to work with the best.