The ambassador of the month is the Aussie Photographer Erin Elizabeth! You can get to know her a little better by reading her answers to our questions, below.
How did you start your career in photography?
My obsession with photography started in 2007, with the beginnings of my business taking roots about a year later. I was first interested in older children and families, and became interested in newborn photography in 2010. I had quite a knack for newborns from the start, so this became the main focus of my business by 2011. In 2012 I moved to Perth and began offering sunset beach maternity and family sessions, and these soon became my secondary business focus. Combining both provides me with variety in my environment and subject matter, and keeps me on my toes and interested in my craft.
How would you define your photography style?
I would define my style as pure, dramatic, and focused on individual features and familial interactions more so than props and locations.
What are the biggest challenges you face in your profession?
The biggest challenge nowadays is competition and the median pricing structure spiralling downward at an alarming rate. This hasn’t affected me too much as of yet, but I know many photographers who have been very closely affected by undercutting and competition pricing falling lower and lower. It’s my biggest concern, as I make a very good living right now and refuse to work as hard as I do for less money. I’m hoping that this trend will turn around eventually as the cheaper photographers burn out, but we will see what happens.
What resources do you use to keep up to date?
I keep up to date through networking with fellow photographers, mostly through Facebook groups. At the start of my career, I was involved in quite a few online forums, but that has all migrated over to Facebook in recent years. I also maintain my membership with the Australian Institute of Professional Photography, and continue professional development and learning wherever I can.
What is your best advice for new photographers?
The best advice I can give to photographers is to make sure you are 100% ready to start your business. This means your skill-building and portfolio-building stages should be 100% complete before you even think about starting a business or charging a penny. I see so many people buying a camera and becoming in instant photographer, and it’s disheartening since there is so much more to this profession than owning a decent camera.
Why did you chose to work with Koy Lab?
I was very impressed with Koy Lab products from the start. Particularly the quality of the printing. It is unparalleled! I love the huge range of options and the clear attention to detail in the quality of each product.