Born in New York to Portuguese parents, João Carlos is an Advertising, Fashion and Fine Art photographer and director of photography.
His artistic explorations began with painting and fine arts which led him to study at Ar.co Institute of Art and Visual Communication in Lisbon, Portugal.
In 2009 he won the Hasselblad Masters Award, a prestigious recognition in the industry, honoring the best in both established and rising photographic talent.
Seeing his work regularly published in different segments, he is constantly invited to speak at events. Besides being Koy Lab’s ambassador, he is a member of SanDisk Extreme Team, also representing Westcott Top Pro, Drop it Modern and 3 Legged Thing.